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Research reports

Research into 'bitterman' and 'our house' advertising for Ind Cope

Advertising for Ansells Bitter and Tetley Bitter in theMidlands and the North has been based on a similar format,the Bitterman. In the South, however, the decisionwas taken not to adopt the 'Bitterman' approach. However,it is felt that there could be...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
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Citation

, C. (1975a, November 01). Research into 'bitterman' and 'our house' advertising for Ind Cope. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-into-bitterman-and-our-house-advertising-for-ind-cope


Research reports

Qualitative research on the new Dairy Box commercial

A new commercial has been produced for Dairy Box ('Why Not?')with the intention of eliciting the following responses:1. Dairy Box is the highest quality boxed assortmentof very well made, delicious, milk chocolates;2. It is, therefore, showing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 8, 1975
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Citation

, C. (1975a, October 08). Qualitative research on the new Dairy Box commercial . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-the-new-dairy-box-commercial-


Research reports

Qualitative research into creative developments for Harvey's Bristol cream

Masius, Wynne-Williams and D'Arcy McManus have produced acommercial for Harvey's Bristol Cream for the Christmasseason, which is intended to minimize the importance ofthe price differential between Harvey's and competitivebrands. The research was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1975
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Citation

, C. (1975a, October 03). Qualitative research into creative developments for Harvey's Bristol cream . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-creative-developments-for-harvey-s-bristol-cream-


Research reports

Qualitative research on Dairy Box tv advertising

A new commercial for Dairy Box has been developed called'Rural Vision'. The film shows Dairy Box in a relaxedcountry garden setting, being shared and eaten by a varietyof people. Two soundtracks of the 'love' song (from the'Bob Carol' film) were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1975
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Citation

, C. (1975a, October 03). Qualitative research on Dairy Box tv advertising. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-dairy-box-tv-advertising


Research reports

Qualitative research on Pears Foam Bath

There is some feeling that the current Pears Foam Bathadvertising campaign on the gentleness platform is toosoft and not specific enough in its claims. With this inmind, the agency has developed ed three scripts for a newcampaign which approaches the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 2, 1975
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Citation

, C. (1975a, October 02). Qualitative research on Pears Foam Bath. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-pears-foam-bath


Research reports

Night nurse advertising research

The research was required to check the new Night Nurse commercial -"Fred's Cold" - against the same Medinite commercial used inthe earlier test with "Reassurance'', and, where possible,to make comparisons between the effectiveness of "Fred's Cold"and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1975
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Citation

, C. (1975a, October 01). Night nurse advertising research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/night-nurse-advertising-research


Research reports

Qualitative research on 'Trek' animatics

A new chunky chocolate bar has been developed by Rowntree Mackintosh Ltd. Three concepts in the form of VCR Animaticswere produced as possible forms for launching Trek.About this collection: Peter Cooper (1936-2010) was co-founder of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1975
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Citation

, C. (1975a, October 01). Qualitative research on 'Trek' animatics. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-trek-animatics


Research reports

Project Hancock

Five advertising concepts have been developed for ProjectHancock, with varying emphases upon natural ingredients,goodness, tradition, convenience. The general objectives of this research, therefore, were toevaluate the advertising concepts...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1975
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Citation

, C. (1975a, October 01). Project Hancock . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/project-hancock-


Research reports

Qualitative research on after-shave advertisements

Yardley plans to launch a new after-shave called Svenprior to the 1975 Christmas gift-buying season. The advertising is intended to introduce Sven and positionit as a real and more interesting alternative to Brut.Therefore, it is expected to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 2, 1975
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Citation

, C. (1975a, September 02). Qualitative research on after-shave advertisements. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-after-shave-advertisements